Privacy Policy

1. Introduction

This Privacy Policy applies to information collected through our Site, email and other electronic communications, and your interactions with our advertising and marketing on third-party platforms. By using our Site, you acknowledge the practices described in this Privacy Policy. We may update this policy from time to time. Any changes will be posted on this page, and your continued use of the Site after changes are posted constitutes your acceptance of the revised policy.

2. Children Under 13

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe that we may have inadvertently collected personal information from a child under 13, please contact us. We will take reasonable steps to delete the information promptly.

3. Information We Collect

We collect information that you provide directly to us, as well as certain information that is automatically collected when you use our Site.

Information You Provide

Depending on how you interact with Body Actives, we may collect:

• Your name, email address, phone number, and shipping and billing address when you place an order or create an account.
• Payment information necessary to process your purchase. Payment information is processed securely by our payment providers, and we do not store full credit or debit card numbers.
• Messages and information you provide through contact forms, email, surveys, or other communications.
• Information you provide when applying for or participating in our ambassador or creator programs.

Information Collected Automatically

When you visit or use our Site, we may automatically collect certain information, including:

• Browser type and version
• IP address
• Device type and operating system
• Pages visited and time spent on the Site
• Traffic sources and referring URLs
• Shopping cart activity and browsing behavior
• Cookie, pixel, and similar tracking information

4. How We Use Your Information

We may use the information we collect to:

• Process, fulfill, and deliver your orders
• Send order confirmations, shipping updates, and other transactional communications
• Communicate with you regarding your account, purchases, questions, or inquiries
• Send marketing emails and SMS messages when you have opted in to receive them
• Provide personalized advertising and marketing through platforms such as Meta, TikTok, and Google
• Analyze and improve our Site, products, services, and customer experience
• Detect, investigate, and prevent fraud, unauthorized activity, or other misuse
• Comply with applicable laws, regulations, and legal obligations

5. Sharing Your Information

We do not sell your personal information.

We may share information with trusted third-party service providers that assist us in operating our business and providing services to you. These providers may include:

• Shopify — our e-commerce platform
• Meta (Facebook/Instagram) — advertising, analytics, and pixel-based retargeting
• TikTok — TikTok Shop, advertising, and pixel-based tracking
• Google Analytics — website analytics and performance tracking
• Klaviyo — email and SMS marketing
• ManyChat — automated messaging and lead tracking
• Shipping carriers, including UPS, USPS, and FedEx — for order fulfillment and delivery

These service providers may only use your information as necessary to provide services to us and are expected to maintain appropriate safeguards for your information.

We may also disclose your information when reasonably necessary to:

• Comply with a court order, law, regulation, or legal process
• Protect the rights, property, or safety of Body Actives, our customers, or others
• Detect or investigate fraud or other unlawful activity

If Body Actives is involved in a merger, acquisition, sale, reorganization, or similar business transaction, your personal information may be transferred as part of that transaction.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and understand how visitors use our Site. These technologies may be used to:

• Remember your preferences and shopping cart activity
• Analyze Site traffic and user behavior
• Understand how visitors interact with our Site
• Measure advertising performance
• Provide relevant or interest-based advertising on other platforms

Technologies we may use include browser cookies, web beacons, pixels, and similar tracking technologies from providers such as Meta, TikTok, and Google.

You can manage or disable certain cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our Site. We do not control the tracking technologies used by third parties. You may also be able to opt out of certain interest-based advertising through industry resources such as the Network Advertising Initiative.

7. Email & SMS Marketing

If you choose to opt in to receive marketing communications from us, we may send you emails or SMS messages regarding new products, promotions, special offers, and other Body Actives updates.

Email: You may unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link included at the bottom of our marketing emails.

SMS: You may opt out of marketing text messages at any time by replying STOP to a message. Message and data rates may apply. Message frequency may vary.

We do not sell, rent, loan, trade, or otherwise transfer your phone number or SMS opt-in information to third parties for their own independent marketing purposes. By providing your phone number during checkout or otherwise opting into SMS communications, you may receive transactional messages related to your order, including order confirmations, shipping updates, and, where applicable, abandoned-cart reminders.

8. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Order and transaction information may be retained for a minimum of five years where necessary for tax, accounting, legal, or business purposes.

You may request deletion of your personal information as described in Section 9. Certain information may need to be retained where required by law or for legitimate business purposes.

9. Your Rights & Choices

Depending on where you live and applicable law, you may contact us to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications
• Ask questions about how your personal information is collected or used

We aim to respond to privacy requests within 30 days. Please note that certain information may not be eligible for deletion when we are legally required or otherwise permitted to retain it. In some circumstances, deleting your personal information may also require the deletion of your user account.

10. California Privacy Rights

California residents may have additional privacy rights under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended. Depending on applicable law, these rights may include the right to:

• Know what categories of personal information we collect and how it is used
• Request access to personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of certain uses or disclosures of personal information

We do not sell personal information as defined by applicable California privacy laws. California residents who wish to exercise applicable privacy rights may contact us using the information provided in Section 13.

11. Data Security

We take reasonable measures designed to protect your personal information from unauthorized access, use, alteration, or disclosure. Our Site uses SSL encryption to help protect information transmitted through the Site. However, no method of transmitting or storing information over the internet is completely secure, and we cannot guarantee absolute security. If you create an account with us, you are responsible for maintaining the confidentiality of your account credentials and password.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or applicable laws. When we make changes, we will post the updated Privacy Policy on this page and update the Effective Date at the top of the policy. If we make material changes, we may notify you by email or through another appropriate method. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how Body Actives handles your personal information, please contact us:

Body Actives
Website: www.bodyactives.co
Email: bodyactives26@gmail.com